FCD 540
Marketing for Creatives
This course will examine the particular demands and techniques of marketing media products - films, TV shows, video games, books, magazines etc. - that are characterized by a short shelf life. The marketing of creative talent - the packaging and selling of celebrity artists - will be studied in the context of applicable consumption dynamics and changing global mechanisms for the promotion and distribution of creative goods.
FCD 540 Requisite Information:
FCD 540 Let's You Take:
Antirequisites: CRI 540, RTA 906
- This course is not a prerequisite for any other courses.
Antirequisites: CRI 540, RTA 906
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