FCD 912
Researching Media Audiences
What does the audience want? This cross-disciplinary offering introduces a wide range of research techniques and methodologies for broadcasting and social media to measure audience and evaluate programming success across a range of platforms. This course also examines programming strategies of television networks. Students learn about research methods and decision-making processes used in program development, selection, promotion and scheduling.
FCD 912 Requisite Information:
FCD 912 Let's You Take:
Other:
Antirequisite: RTA 912
Antirequisite: RTA 912
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