This course provides a micro and macro- economic perspective on business decision making in the global and domestic environment. This course develops the fundamental tools of economic analysis essential for understanding marketing and relates them to managerial decision making. The economic concepts of business cycles, growth, inflation, credit, interest rates, monetary and fiscal policies are examined. International, input and product markets, foreign and domestic investments, multinationals, mergers and acquisitions and exchange rates are considered in the context of previous business knowledge. 1 Credit.