This course introduces a critical perspective to the study of contemporary design. The course will focus on cultural diversity and the links to social codes within and between societies. Using examples from diverse aspects of design practice students will explore the evolution of design with emphasis on the dynamics of the post-war market, on the origin of global consumerism and its transcendence of geographical boundaries. Areas of study will include twentieth century cultural revolutions, the role of youth based movements and major stylistic movements. The impact of technological change; the socialization of media and the challenges of a sustainable future will add other components to the course. Students will benefit from a process of exchange and dialogue as they acquire a coherent respectful vision of cultural diversity and its role in current design practice.