This course introduces cost estimating and selling practices for a wide variety of print and digital products and services. Estimating principles, the development of cost rates and the role of the estimator are covered. A hands-on approach is used for applying budgeted hourly rates, manufacturing standards, material costs and calculations to produce accurate and efficient estimates. Students generate estimates for sheetfed lithography, flexography and digital printing, including variable data and print on demand products. The estimating of digital (online, mobile and e-book) technologies is also covered using modern estimating software. This course introduces the role of the sales representative in the graphic communications industry and provides an overview of the selling process.