GCM 470
Business Plan
In this capstone course, teams of students develop a three-year business plan for a start-up company in the graphic communications industry. Students develop the core business strategy, including a feasibility assessment, competition analysis, marketing approach, HR and leadership plan, operations management, and financial plans. This course builds skills in team leadership and entrepreneurship, and encompasses strategic milestones throughout, concluding with a formal presentation for industry partners and a comprehensive written business plan.
GCM 470 Requisite Information:
GCM 470 Let's You Take:
  • This course is not a prerequisite for any other courses.
Other:
Prerequisites: GCM 370, GCM 420, WKT 608; Antirequisite: GCM 490
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