Digital signage is a powerful new medium that leverages graphics, video, data, and sophisticated technology to captivate and influence audiences. This course will introduce students to the technical components that make up a digital signage network and explore the unique mix of design, tech and storytelling that make up effective digital signage solutions. We will examine the ways advertisers, corporate communicators and event producers are creating targeted messaging that informs, persuades, and redefines experiential marketing.