HTM 621
Advertising and Promotion
A critical assessment is made of the various strategies and techniques used in advertising and promotion to reach the consuming public and industry trade. Course study entails the creation of an advertising plan, the development of creativity, and the efficient use of all media. Students are required to integrate theory and practice to build a viable business case for a communications plan.
HTM 621 Requisite Information:
HTM 621 Let's You Take:
  • This course is not a prerequisite for any other courses.
Other:
Prerequisite: HTM 302 or MKT 100
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