HTT 622
Destination Management and Marketing
The course critically examines the factors affecting marketing and management strategies in a destination. The role of strategic market planning and management are reviewed. The course uses hospitality and tourism cases and readings relating to destinations as well as multinational organizations to teach decision-making and problem-solving skills.
HTT 622 Requisite Information:
HTT 622 Let's You Take:
Prerequisites:HTT 150
- This course is not a prerequisite for any other courses.
Prerequisites:HTT 150
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