The course is intended as a theoretical and methodological introduction to the current techniques, strategies and tool-kits for natural language processing (NLP). It adopts a managerial perspective and explores the potential and current applications of NLP in business contexts. Through the course, students will acquire experience in using Python to conduct textual and linguistic analyses, and gain a practical understanding of natural language processing workflows along with specific tools and methods for evaluating the results achieved through NLP-based exploratory and analytical strategies.