Students learn how to conceive, market and execute story ideas effectively and efficiently, supplying quality journalism content for a variety of media organizations while managing a small business. The course provides an understanding of how editors work and cultivates a practice of analysing target media. Assignments include query letters and other forms of pitches as well as achievable reporting assignments. Assessment recognizes marketing ability, and the ability to work with editorial feedback, as well as speed and rigour of reporting and writing. (Replaces JRN 803.)