RMG 902
Franchising
The focus of this course is on business format franchising - the transfer of a particular business format or way of conducting business. The costs and benefits of franchising from both the franchisee's and franchiser's point of view will be explored. Franchiser/franchisee communication and relationship will be discussed. Students will examine how to determine the feasibility of a franchise opportunity, the legal dimensions of franchising, characteristics of the typical franchisee, and international franchising as a means of expansion.
RMG 902 Requisite Information:
RMG 902 Let's You Take:
  • This course is not a prerequisite for any other courses.
Other:
Prerequisite: RMG 200
Tell us about RMG 902.
RMG 902 Reviews (0)
Bird
Total Statistics
-

-

Recommend
Total Statistics
-

-

Useful
Total Statistics
-

-