RMG 916
Managing B2B Channels
This course will explore how organizations leverage channels of distribution for value creation and competitive advantage. It delves into strategies that companies use to bring products and services from their point of origin to their point of consumption. Product proliferation, media fragmentation, retailer power and the internet have required excellence in channel design and management. The course will cover key concepts and strategies related to channel management, in light of traditional and new channels of distribution.
RMG 916 Requisite Information:
RMG 916 Let's You Take:
  • This course is not a prerequisite for any other courses.
Other:
Prerequisites: RMG 200 and MKT 100
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