All signs and symbols require interpretation. Semiotics is the key to discovering meaning and revealing messages. Using ads, logos, texts, film and other media, this course, offered in English, will present the theories innovated by French semioticians and will focus on the theories and applied aspects of French Semiotics. By surveying its theorists, from the Sémiologistesto Post-structuralists, students will acquire a broad understanding of the theoretical framework that shapes today's semiotic field of inquiry. Formerly FRS 101.