RMG 200
Introduction to Retail
Retail is everything, everywhere and everyone! Retail is one of the most fascinating, challenging and multi-faceted environments business students will be exposed to. The objective of the course is to provide both an understanding of the key retail strategy components as well as change the student focus from a consumer to a business manager. This will be accomplished through examining the many key functional areas within a retail business including location and market strategy, store design and layout, merchandise planning, human resources, financial strategy and customer relationships. The understanding of these functional areas will illustrate how retailers can adapt to the competitive and continually changing environment by formulating strategies, which result in profitable performance. An introduction to retail profit drivers will be a key element of the course.
RMG 200 Requisite Information:
RMG 200 Let's You Take:
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- RMG 300 - Retail Information Management
- RMG 301 - Retail Operations Management
- RMG 302 - Retail Consumer Insight
- RMG 303 - Managing the Retail Workplace
- RMG 400 - Merchandise Buying and Planning I
- RMG 434 - Intro to Logistics and Supply Chain Mgmt
- RMG 452 - Visual Merchandising and Space Planning
- RMG 806 - Retailer Perspectives on Category Management
- RMG 902 - Franchising
- RMG 905 - Design, Commerce and Culture
- RMG 906 - International Retail Markets
- RMG 907 - Relationship Marketing
- RMG 910 - Omni-Channel Retailing
- RMG 912 - Sustainability and Social Change
- RMG 913 - Retail Private Label
- RMG 914 - Sector Studies
- RMG 916 - Managing B2B Channels
- RMG 917 - Experiential Learning - Travel Study
- RMG 920 - Running a Retail Business
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